Own It: A Simple Storytelling Framework for Complex Communication Challenges

Communication is complex. Even the best communicators face enormous challenges. We know the frustration when our audience doesn’t engage with our message, misinterprets our message, or worse, fails to understand it at all.

We all want strategies and tools we can put into practice to help our messages emerge as signal from the static. But in an age of overstimulation and distraction, this presents considerable challenges. How can we craft messages that reach and resonate with our audiences?

Narrative Thinking is a strategy that communicators use to confront and overcome these challenges. It captures, organizes, and sharpens our message into a storytelling framework that’s much more than communication and messaging. Your audience doesn’t just listen, they enter a narrative.

During this interactive presentation, Andrew will:

  • Introduce the Narrative Framework and how to apply it.
  • Explore our tendency toward Datatelling, and how it inhibits resonance.
  • Provide case examples from a variety of sectors.
  • Explain the three steps that we must follow for resonance to take place in our brains.
  • Unveil surprising new research about the power of storytelling.
  • Identify a clear plan of action participants can put in place immediately.

Location: Date: May 8, 2017 Time: 9:30 am - 10:30 am Andrew Robinson Andrew Robinson, M.A.