Brand equity is a powerful thing. Brand strategy is what fuels it. Move branding beyond a buzzword by learning it’s rich history and evolution, deep-rooted in communications theory and behavior research. Discover the why and how of giving customers what they want, enhancing their experiences and ultimately earning their long-term loyalty. Gain access to practical tips, tools and takeaways for creating a winning brand strategy, including a 12-question how-to for critically examining your brand and a 7-step approach that leverages storytelling, stakeholder engagement and emotional connection.