Having worked on many famous brands, Jim Signorelli has found that In order for advertising to work, the brand being promoted must first work the way a good story works, with a unique plot and an authentic theme that resonates with prospects. The most successful brands do.
Jim is the cofounder and CEO of ESW StoryLab, a Chicago-based full-portfolio marketing firm that’s been named to the Inc. 5000 list the last three years in a row. He is also the author of StoryBranding: Creating Standout Brands through the Power of Story.
Jim’s advertising career has been spent at major national advertising agencies and his clients have included Citibank, General Electric, Toshiba, Burger King, Arby’s, KFC, International Harvester, Blue Cross/Blue Shield, McDonald’s, the American Marketing Association, and many others.
Nancy Duarte is a communication expert who has been featured in Fortune, Forbes, Fast Company, Wired, The Wall Street Journal, New York Times, and is a LinkedIn Contributor. As a persuasion specialist Nancy developed a unique methodology, which applies storytelling and visual thinking principles to business communications that shift audience beliefs and behaviors. Her latest book, The HBR Guide to Persuasive Presentations, is currently Harvard Business Review’s most purchased guidebook. Her other books include Resonate: Present Visual Stories that Transform Audiences, which identifies the hidden story structures inherent in great communication and spent more than 300 days on Amazon’s Top 100 Business Book bestsellers list, and Slide:ology: The Art and Science of Creating Great Presentations.
Nancy’s firm, Duarte, Inc., has created more than a quarter of a million presentations for the world’s most influential businesses, institutions, causes, and authors. Duarte, Inc. is the largest design firm in Silicon Valley, as well as the fifth largest female employer in the area.
Nancy has 20 years of experience working with global companies and thought leaders, and her firm has influenced how the world perceives some of the most important brands, including Apple, Cisco, Facebook, GE, Google, HP, TED, Twitter, and the World Bank.
Jim currently leads global corporate communications and public affairs for the Americas region at Starbucks – Fortune’s fifth most admired company in the world – where he is responsible for building and protecting the organization’s brand reputation.
Over the course of his career, Jim and the public relations teams he has served on have been recognized with numerous honors, including a 2013 Public Relations Society of America (PRSA) Silver Anvil Award for Starbucks Create Jobs for USA community engagement initiative and in 2014 he was selected to co-chair the PRSA International Conference.
Track Session Speakers:
Our three tracks will reflect key sources of storytelling: Your Brand, Your Clients and You. More details to come.
John is a transmedia producer at I Have Robots who has been building cross platform media strategies for some of the largest companies in the world. He has a passion for developing not only next generation media solutions but evolving the capacity of story telling utilizing technology as well as human psychology to enrich the media experience. John is also an adjunct professor at Portland State University he teaches a masters course in Transmedia Marketing for the Publishing Industry, a course on Social Media and Advanced Social Media and a course in Marketing for the Craft Brewing Industry.
In 2006 John founded I Have Robots (formerly Feedia) a Transmedia production company with a desire to create innovative and engaging content. John has been teaching a concept called N.I.M.B.L.E.- navigating interactive media beyond linear experiences and seeks to apply these nimble methodologies to the strategic dissemination of stories across all modern mediums.
John has served on a number of boards in the past and is currently on the board of the Portland Creative Conference, Portland Social Media Club and an Advisor to the SoMe Awards. He is married with an eight-year-old and enjoys spending as much time as he can in the sand or snow.